One of the hottest fads in street fashion are sneakers – shoes which were initially designed for sports activities but thereafter developed into streetwear must-haves. Sneakers are generally quite distinctive and have original design.
Many companies offer a full variety of great footwear choice. Buyers can pick and choose from dozens of nice kicks out there. Nevertheless, some brands have been partaking in sneakers manufacturing since the very beginning. One such brand is Nike, and yet another one is New Balance. The first one is well known as one of the most popular sports gear company that boosts both amateurs as well as professionals in daily sports activities. Additionally, Nike is esteemed by streetwear addicts – beginning with nylon jackets, tank tops, caps, and sneakers. The history started in 1972 when Nike presented the “Moon Shoe”, the very first line of Nike footwear. “Moon Shoe” was made with particular philosophy: the shoe have to be light, comfortable and durable. Nike sneakers are mostly recognized by the most famous Air Max model with revolutionary midsole air cushion technology. Collaboration with Michael Jordan won Nike shoes popularity and took it to the next level. Spectacular Air Max 1 running shoe with small, transparent, air window on the heel side was also a game changer and made millions of dollars for this company. Autor .
It’s a known fact that there is a fierce competition between footwear brands. Companies spend million of dollars on marketing and advertisement deals with sports champions and other big-names. Nike sneakers have the same target as New sneakers balance – generally young, creative persons that care about fashion and comforts. As a result of companies war, a buyer has an opportunity to cherry-pick from a huge volume of sneakers from various companies. New Balance sneakers seems to be one of the most desired kicks these days. This company has been manufacturing footwear since the 1906. The interesting fact is that the company’s name was made by its owner when he observed chickens balance assisted by three-toed paw.
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Another interesting fact regarding this company is that New Balance made Apple’s company founder favorite kicks. With regards to pricing New Balance introduced another intriguing strategy – pricing model based on dividing the model number by 10. At the end we could estimate an almost exact retail price – i.e., NB610=61.0$.