Why these kind of shoes are so extremely famous? What is the mystery of such a success?
Answer seems to be rather simple – sneakers (help/support) became that fashionable, that everyone wanted to own at least 1 pair of these shoes. Nonetheless we shouldn’t pretend that such fashion appeared only out of the need of comfort. It was mainly an effect of cooperation of companies producing sneakers with fashion designers.
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As fashion designers were these people who decide what is fashionable, they convinced us that sport shoes would look good with any kind of outfit. And they were obiously right! We might see sneakers even in the fashion show of such extraordinary brand as Chanel. Karl Lagerfeld has contributed to the collection by introducing sport shoes together with feminine dresses. Apparently, it is not the only case of sneakers available on global catwalks. However this one seems to be the best example – if even Chanel has sneakers in its collections, the rest of designers have no choice but to follow.
However, it is not the only way in which sport firms promote their sneakers. a lot of of them choose famous singers and sportsmen, to wear as well as promote their brand.Nevertheless, there is an exception. You presumably already are familiar with new balance sneakers (worth checking out). They are very famous due to its modern designs and genius colours’ combination. Autor:
This brand managed to be greatly successful without paying anybody to promote their shoes. These money, instead of being spent on promotion, are being used for another research and development. Because of that, new balance sneakers have highly high quality as well as guarantee big comfort for feet. Probably this is the main reason which explains why the brand has tons of loyal buyers and fans, even withouth using an extensive advertising.